Augmented Reality App
Lead Product Designer
London, Canada
As the lead designer for Engage, the first augmented reality app for hidden city adventures, I was responsible for developing the mobile application from wireframe to production. This involved working with Exar studios in London, Ontario to create AR experiences around arts and culture in cities around the world.
One of the key challenges I faced in this role was the need to develop design solutions for a variety of mobile platforms, while also establishing a consistent brand and creative design. To accomplish this, I worked closely with project managers to communicate ideas using mock-ups and look books, and I collected feedback to adjust my approach and cater to their criteria.
In addition to creating the app itself, I also played a key role in developing a customized, multi-purpose design system for both the product and marketing. This involved creating a cohesive visual language that could be used across a variety of applications, and ensuring that the design system was easy to use and understand.
